Dorinda Walker is Vice President of Consumer Strategy and Key Initiatives within Multicultural Marketing for Prudential’s U.S. Businesses. Walker is responsible for supporting, planning and executing profitable growth strategies among diverse consumer segments. To expand new business opportunities, she incorporates strategic planning, targeted marketing campaigns, program management, event planning and community engagement. In addition, she is accountable for sharing cross-cultural data, insights and behaviors regarding increasingly diverse customer groups with all of Prudential’s Business Units.
An important aspect of her job is directing the expansion of consumer engagement strategies. She supports the company’s mission to help consumers both grow and protect their wealth, by incorporating the company’s Total Market strategy, data & research and her team’s out-of-the-box creativity. This, in turn, helps to promote financial education, wealth management and legacy building to diverse segments of the U.S. population.
These consumer engagement strategies bring positive business impact via experiential sponsored events, marketing initiatives, B2B and B2C content management and social media. Team leadership and staff development are also integral to Walker’s role.
She is a frequently sought-after featured presenter and panelist at national conferences and programs. Her presentations demonstrate Prudential’s strong social purpose and commitment to providing financial services and solutions to diverse communities.
Since joining Prudential in 1999, Walker has held a variety of positions within Group Insurance, Individual Life Insurance and Finance.
Walker is a past co-chair of the Black Leadership Forum, a business resource group at Prudential that provides personal and career development resources for African American and other employees of color. She is an Advisory Board Member for Hispanicize; a Board of Trustees Member for Ironbound Film and Television Studios and Truth; and former Board of Trustees member for the Jersey Explorer Children’s Museum. Walker is also personally involved with several non-profit and charitable organizations that support women’s empowerment, financial freedom for all and the African American faith-based community.
A number of organizations have honored Walker for her outstanding work within the multicultural and women’s market. Some of these honors include:
- 2016 The Great Girlfriends Award for contributions and support of women’s empowerment
- 2016 The Merge Summit Corporate Award for contributions and achievements in the areas of business and ministry
- 2016 The Simuel Simmons Whitfield Organization Honoree for support of women and the African American community
- 2017 The Network Journal’s 2017 Twenty-Five Influential Black Women in Business
Dorinda Walker
Vice President
Consumer Strategy and Key Initiatives – Multicultural Marketing
Prudential’s U.S. Businesses
751 Broad Street
Newark, NJ 07102
